Amazon’s highly anticipated Alexa+ AI upgrade has largely underwhelmed users, failing to deliver the significant improvements expected. Daily Alexa users, accustomed to its basic functionalities, report that the „upgraded“ version is slower, often provides confusing or nonsensical responses, and even misinterprets simple commands like weather inquiries.
The upgrade has sparked widespread criticism online, with many questioning why Alexa lags behind more advanced AI models like ChatGPT and Google Gemini. Some speculate Amazon may have intentionally scaled back previous features to make Alexa+ appear more substantial. This stumble could have larger implications for Amazon, as smart assistants are pivotal in driving engagement across its shopping, streaming, and smart home ecosystems. As competitors advance, Amazon risks falling further behind in the voice assistant market.