Artificial Intelligence: Adoption, Applications and Barriers in Germany in a European Comparison

2023, AI Usage, Insights EN

01/10/2025

Artificial Intelligence: Adoption, Applications and Barriers in Germany in a European Comparison

AI Adoption in Germany: Progress, Barriers and Position in the European Context.

Germany ranks a solid seventh in Europe for AI adoption, with around 12% of companies using AI (as of early 2023), though the overall potential remains far from fully tapped.
AI usage is concentrated in specific sectors such as ICT and business services, as well as in larger companies, while smaller firms remain hesitant to adopt.
The main barriers for companies not yet using AI include lack of expertise, high costs, challenges with integration into existing processes, and concerns about data protection and legal uncertainty.

Source: ifo Institute Munich / IHK, 07/2023 – Brief study based on Eurostat data and company surveys.

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