Who on Earth Is Using Generative AI?

2024, AI Usage, Insights EN

01/10/2025

Who Really Uses Generative AI? A Global Look at Applications and User Demographics.

The report analyzes real-time usage of the top 40 generative AI tools, showing they attract billions of visits per month, with one tool (ChatGPT) capturing the majority of traffic—though still with less reach compared to major search engines.
Users of generative AI tools tend to be young, well-educated, and male, particularly for video generation tools, with usage strongly pointing toward productivity-related activities.
Middle-income countries show disproportionately high adoption of generative AI relative to their economic size and now account for over 50% of global traffic, while low-income countries contribute less than 1%.

Source: World Bank Policy Research Working Paper No. 10475, 19.08.2024 – Global analysis of generative AI usage based on web traffic data.

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