The European Commission has introduced a voluntary Code of Practice to help companies comply with the transparency requirements of the EU AI Act. Starting in August 2026, AI-generated content will need to be clearly labelled in certain cases. This applies to deepfakes, content related to matters of public interest, and interactions with AI systems such as chatbots.
The code outlines both technical and organisational measures, including machine-readable markers and standardized labels. Its aim is to make deception more difficult, strengthen trust in digital content, and improve the traceability of its origin. The guidance provides companies with a practical framework for preparing for and complying with the new rules on time.