At Super Bowl LX, AI rivals Anthropic and OpenAI ran competing commercials highlighting their different strategies. Anthropic’s ads used humor and satire to poke fun at OpenAI’s move into advertising for ChatGPT. Their Claude chatbot was promoted as ad-free, with the slogan: “Ads are coming to AI. But not to Claude.”
OpenAI responded publicly, with CEO Sam Altman calling the campaign “clearly misleading.” OpenAI’s own ad took a more serious approach, showcasing its Codex tools and how AI can help creators. The contrasting spots reflect growing industry tensions over monetization, branding, and public trust.