Amazon’s AI smartphone comeback

03/26, AI Models & Tools, Global

26/03/2026

More than ten years after the failed Fire Phone, Amazon is reportedly working on a new AI-focused smartphone. The project is said to carry the codename “Transformer”. The strong focus on AI is achieved especially through deeper integration of Alexa and the entire Amazon ecosystem.

The device could focus on personalization, voice interaction, and seamless access to services like online shopping, media, and food delivery. Some concepts even suggest moving away from traditional app stores in favor of AI-driven interfaces. However, key details such as pricing, launch timing, and final design remain unclear, and strong competition means the project could still fail.

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More than ten years after the failed Fire Phone, Amazon is reportedly working on a new AI-focused smartphone. The project is said to carry the codename “Transformer”.