Apple has announced an agreement for the multi-year use of Google’s Gemini AI models and cloud technology. These will serve as the basis for future AI systems after the company’s in-house models failed to meet expectations. The partnership is intended to enable the long-delayed overhaul of Siri and new ‘Apple Intelligence’ features.
Google’s technology is expected to help deliver significantly more performance. Apple emphasises that user privacy will be maintained and that the company will continue to work on its own models. Nevertheless, the move signals a shift in strategy towards relying on Google’s expertise to catch up in the competitive AI landscape and better meet user expectations.