McKinsey: The State of AI in 2023

2023, Generative AI, Insights EN

01/10/2025

Generative AI in Focus: Adoption, Impact and Challenges for Businesses.

Generative AI saw significant adoption in 2023, with one-third of companies already using it in at least one business function and high expectations for its disruptive industry impact.
The most common applications of generative AI are in marketing and sales, product development, and service operations, with companies already strong in traditional AI (“AI high performers”) leading its adoption.
Despite rapid adoption, challenges remain in managing risks such as inaccuracy, cybersecurity, and intellectual property violations; a significant workforce transformation is also expected, requiring extensive reskilling.

Source: McKinsey Global Survey, published 18.07.2023 – Global survey of ~1,684 companies.

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