US Treasury publishes AI Risk Guidance
The US Treasury has released a comprehensive AI risk management guide for financial institutions, aimed at standardizing AI use and enhancing accountability. Built on existing standards, the framework includes over 230 control objectives across the entire AI lifecycle.
AI is changing shopping behaviour and brand choice
Artificial intelligence is increasingly changing the shopping experience. More and more consumers are using generative AI tools to make purchasing decisions rather than just finding products.
AI-Browser „Comet“ Sparks Amazon Legal Fight
Tech giant Amazon has initiated legal action against AI startup Perplexity for its “Comet” browser and shopping agent, accusing it of covertly accessing user accounts and disguising automated activity as human browsing. According to Amazon, Perplexity’s system bypassed restrictions and threatened the tailored experience Amazon has developed over decades.