Google aimed to rehabilitate its AI brand Gemini with a heartfelt spot titled “New Home” during the 2026 Super Bowl, after its earlier Olympics ad was widely seen as awkward. The commercial shows Gemini helping a family design and visualize their new house, presenting AI as a supportive everyday companion rather than just a technical novelty.
This reflects a broader strategy to make the technology feel more natural and relatable. This year, AI-themed advertising often leaned on emotion instead of spectacle, including campaigns from companies like Anthropic and Amazon that told more accessible stories. Google’s approach highlights the industry’s efforts to improve public perception of AI tools.