Google’s emotional Super Bowl AI ad
Google aimed to rehabilitate its AI brand Gemini with a heartfelt spot titled “New Home” during the 2026 Super Bowl, after its earlier Olympics ad was widely seen as awkward. The commercial shows Gemini helping a family design and visualize their new house.
Gemini will remain ad-free for the time being
Demis Hassabis, CEO of Google DeepMind, confirmed that Google’s AI assistant Gemini will not feature advertising for the time being. Meanwhile, OpenAI has begun testing advertising in ChatGPT’s free and low-cost plans.
OpenAI integrates ads into ChatGPT
To cover rising infrastructure costs and generate new revenue, OpenAI is introducing advertising on its ChatGPT platform. Initially, ads will be tested on adult users of the free version and the new $8 “ChatGPT Go” subscription in the US.
L’Oréal uses AI for digital advertising
L’Oréal is increasingly using AI tools in its daily digital advertising production to meet the ever-growing demand for content for global markets. The technology is not intended to replace creative teams, but rather to support them.
Google rolls out AI-Ad-Tools in India
Google has now launched its AI-powered advertising tools in India. This move was made possible in large part due to the removal of the so-called “Google tax” – a 6% levy on online advertising.