To cover rising infrastructure costs and generate new revenue, OpenAI is introducing advertising on its ChatGPT platform. Initially, ads will be tested on adult users of the free version and the new $8 “ChatGPT Go” subscription in the US. More expensive plans such as Plus, Pro, Business, and Enterprise will remain ad-free.
The ads will be clearly labeled, placed at the end of responses, and will not influence the AI’s response. According to OpenAI, personal conversation data will not be sold. The goal of the change is to finance operations and keep basic access affordable despite massive expenditures on development and computing power.