Meta has launched its AI-powered Business Agent globally to make customer interactions across WhatsApp, Messenger, and Instagram simpler and more efficient. The solution can answer questions, recommend products, qualify leads, schedule appointments, and complete sales transactions. More complex inquiries can be seamlessly handed over to human staff when needed. More than one million businesses have already used earlier versions of the technology.
In addition, Meta is launching a Business Agent Platform with integrations for systems such as Shopify and Zendesk. This enables companies to deploy customized AI assistants at scale. The initiative highlights Meta’s strategy to expand its enterprise AI offerings and create new revenue streams beyond its core advertising business.