Operational Marketing Meets AI

Programme details

Overview

Effectively using AI along the entire customer journey: recognizing behavioral patterns, prioritizing relevant touchpoints, and creating personalized experiences from the first interaction to the loyalty phase.

Learning Objectives / Benefits

Understand & model dynamic customer journeys
Derive customer insights with AI
Identify & prioritize relevant touchpoints
Scale personalization—without losing focus
Specifically expand retention & loyalty

Content / Modules

From linear to dynamic: the „new“ journey
Insights: analyze needs, expectations, and behavior
Identify & optimize touchpoints
Implement personalization at scale
Design post-purchase & retention
Practical workshop: journey mapping & use case optimization
Transfer: from the journey map to an activation strategy

Target Audience

Advanced, marketing, business development

Format & Duration

1 day, in-person or online

Practical Component & Methodology

Hands-on practice: customer journey mapping, use case-based optimization, transfer into activation strategies

Prerequisites

Basic knowledge of marketing is an advantage

Discover our Comprehensive Training Portfolio

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