Marketing agencies are increasingly integrating AI into their daily operations, not just as an add-on tool, but as a core part of briefs, production, approvals, and media optimization. This allows them to serve clients faster and at greater scale. Custom-trained models help ensure brand consistency and reduce time-consuming revision cycles, while content, analysis, and planning are developed far more quickly than in the past.
However, the shift is not purely technological. Agencies need to redesign workflows, interfaces, and roles to fully leverage AI. This includes embedding governance and reshaping teams to prioritize strategy and brand leadership over manual tasks, enabling them to benefit from AI’s speed and efficiency.
