The internet is evolving into an “agent-based” era, where autonomous AI agents perform complex tasks on behalf of users and businesses. Unlike traditional AI tools that assist humans, these agents independently handle transactions, negotiations, and optimizations, shifting the focus from user experience to agent experience (AX).
Businesses need to adapt by designing machine-readable systems, ensuring data consistency, and treating APIs as standalone products. Early adoption in retail, media, healthcare, and insurance offers efficiency and transparency benefits. Companies implementing AX principles now can reduce costs, strengthen automated customer engagement, and stay competitive in an agent-driven digital landscape.
