Google advises content creators against deliberately breaking articles down into ‘bite-sized chunks’ for large language models such as Gemini, even though some SEO trends promote this idea. In the podcast ‘Search Off the Record’, Danny Sullivan and John Mueller explained that this so-called content chunking does not bring any lasting benefits for search rankings.

Instead, artificially fragmented content can even be detrimental in the long run as ranking algorithms continue to evolve. Google’s clear message is to write content primarily for humans. High-quality, user-centred content remains crucial. Attempting to manipulate AI indexing is not recommended.