The European Union has launched a competition investigation into Google. The investigation focuses on whether the company is unfairly using online content to train its AI models, such as Gemini. The EU Commission is examining whether Google is gaining privileged access to content from publishers and YouTube creators, thereby disadvantaging competing AI providers.
In particular, there is criticism that content may be used without adequate remuneration or the possibility of objection, while third-party providers do not receive comparable access. The investigation is part of stricter EU control of large tech companies, which is intended to promote innovation while ensuring fair competition and the rights of creative professionals.
